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Denee Busby

Passionate about engineering and simulation, Denee has devoted the past 10 years to helping customers choose, implement, and use simulation tools to improve product quality. She has multiple engineering degrees (BEME, BSEE) with expertise in Mechanical, Electrical and Electronics.

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Recent Posts

Free Your CAD and the Rest Will Follow

by Denee Busby on Jun 9, 2015

Collaboration! It’s real and it’s now. There are organizations out there who have defined and etched out a specific and complex product development process. They have incorporated collaboration pertaining to data management and lifecycle management, however the design factor has continued to be a puzzle, “Do you use universal file formats? IGES? STEP? Parasolid?” There are pluses and minuses to each, the question lingers on … until now.

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Topics: Autodesk Inventor, New Features, v2016, AnyCAD

Reducing the Stages Engineers and Designers Need From Part to Part

by Denee Busby on Jun 2, 2015

On your mark, get set, go…

Every product begins as a solution—an answer to some question—that is later formulated into a concept. That concept typically takes on some geometric shape and then it’s tested out to decide if in fact that concept is the best way to solve the problem. Traditionally there are several iterations of some version of the original idea. In some cases the original idea gets scrapped and you take another stab at it, either because of the way it performed once built, or perhaps it was too costly to build in the first place. Back to the drawing board…

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Topics: Simulation

How Does Simulation Play Into “The Future of Making Things”

by Denee Busby on May 26, 2015

There is an idea that echoes in the hearts and minds of many best in class executives and decision makers in the world of manufacturing… The Maker Movement. What does it all mean? And how do things like virtual testing and digital prototyping play into this idea? Well for that answer you’ll have to peel back the onion a bit.

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Topics: Simulation, Future of Making Things

Disruptive or Sustainable Innovation? That is the Question.

by Denee Busby on Apr 6, 2015

Ok, Let’s first quickly rehearse the foundation of these two opposing yet very high profile business ideas. 

Disruptive Innovation 

Disrupstive innovation is innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology. These are innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in a new market and later by lowering prices in the existing market.

Sustaining Innovation

Sustaining innovation evolves existing markets and vale networks with better “value”, allowing the players within to compete against each other's sustaining improvements. Sustaining innovations may be either "transformational "or "evolutionary."

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Topics: Innovation, Future of Making Things, Technology

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